Independent agency By All Means has been appointed lead creative agency for destination marketing at the City of Melbourne, following a competitive pitch.
The agency has also appointed Grace Hurley as art director, she joins from Wunderman Thompson (now VML), where she worked on Nestlé, Kelloggs, Treasury Wine Estates, Visit Canberra and Victoria Police.
Hurley has teamed up with copywriter Liam Ratliff, who joined By All Means in 2023 from Ogilvy and has already contributed to campaigns for Gordon Legal, Always Fresh, MyPlanManager, Bridge Road Brewers and City of Melbourne while at the agency.
Hurley took home silver at Cannes Young Lions and Ratfliff was selected as one of 30 under 30 globally for the Cannes Lions International Festival of Creativity in Cannes.
By All Means managing partner Mat Cummings said the agency is on a roll.
"With a new dream client, a hot new creative team and some very exciting announcements soon to be made, it really does feel like we’re on a roll," Cummings said.
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