BWM Dentsu has appointed Jordan Price to the newly created role of executive planning director Melbourne.
Price will start in the role - a first for BWM Dentsu Melbourne - in May of this year, tasked with driving BWM Dentsu's strategy and organising ideas development.
He previously held senior roles at J. Walter Thompson Singapore as executive strategic planning director, heading up the planning department, and at its Tokyo division as a senior planning director and managing partner.
BWM Dentsu Melbourne MD Mark Watkin says Price's overseas experience will be a huge asset in the role.
“We’re confident that Jordan’s previous cross-culture and multi-market experience will help drive the agency and our client partnerships,” Watkin says.
“Jordan is passionate about the importance and relevance of brand, which directly aligns with the core values of BWM Dentsu.”
At JWT Tokyo, Price also created a new branding model, Brand Nurturing, to bridge the gap between Japan and the West.
He says that as a communication strategist, his job is to unearth powerful insights to drive both short- and long-term effectiveness.
“This means identifying and clearly articulating alternate, unexpected, and unexplored angles from which to view the challenges and opportunities brands and businesses face in order to unlock much more impactful and original ideas,” Price says.
“But more importantly, at this point in my career, is the need to bring my experience to help raise the bar on the agency’s overall ability to unlock creative solutions we can be be proud of and which make a meaningful difference for our clients’ businesses.”
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