There's a lot of buzzwords in the media and advertising industry, sometimes it's like a game of buzzword bingo.
Contextual targetting, attribution modelling, machine learning... what do they actually mean? Tribe founder Jules Lund has no idea, or does he? Join us at the Media Summit on 19 May where we'll be making media, make sense.
The video was produced for AdNews by GPY&R Sydney.
If you're very quick - you can still buy a last minute ticket for Thursday's event here.
Here's the full line up and programme.
Morning Sessions:
Opening Keynote:
Disentangling the Hype: Dr Karen Nelson-Field
Dr Karen Nelson-Field is a truth teller in a hyped up world. Her Keynote will challenge the norms of media, from the role of machines to the next wave of contextual advertising.
CEO of artificial intelligence venture Media Intelligence Co. which is building cutting-edge media measurement technologies and real-time media research solutions and an and Associate Professor within the Centre for Video Intelligence. She is also the author of best selling book Viral Marketing:The Science of Sharing, and the winner of he News Corp 'Women in Innovation' Award for the last two years.
The Future of Media
The panelists are:
- Adam Ballesty, Diageo Australia Marketing and Innovation Director
- Katie Rigg-Smith, Mindshare Australasia CEO
- Nicole Sheffield, NewsLifeMedia CEO
- Jason Tonelli, Starcom MediaVest Group, Executive Director, Technology, Digital and Content
- Tom Armstrong, Fairfax Media Commercial Director
This session will be moderated by AdNews editor Rosie Baker.
Obsession + Fear = Edge
- Steve Coll, With Collective Chief creative director
- Andrew Howie, Meat & Livestock Australia Group marketing manager
- Michael Canning, M&C Saatchi Executive creative director
- Kirsty Muddle, Cummins&Partners Chief innovation officer
This session will be moderated by UM CEO Ross Raeburn
The Investment Outlook
The panelists are:
- Megan Brownlow, PWC
- Matt James, Publicis Media CEO
- Jason Dooris, Atomic212 CEO
- Eric Choi, UBS media and telco analyst
- Ashley Earnshaw, Carat chief investment officer
This session will be moderated by Omnicom CEO Leigh Terry
Afternoon sessions:
The Collision of TV and Digital
The panelists are:
- Mitch Waters, AOL Australia
- Ellie Rogers, Facebook
- Suzie Cardwell, MCN
- Russel Howcroft, Network Ten
- Michael Stephenson, Nine Entertainment Co.
This session will be moderated by Magna Global Australia Managing Director Victor Corones.
The Digital Reality Check
The panelists are:
- APEX Advertising CEO Pippa Leary
- Group M Head of Technical Operations Tim Whitfield
- REA Group Head of Media Strategy and Operations Jonas Jaanimagi
- Vivaki ANZ Director Lyn Chealander
- Gum Gum ANZ Managing Director John Stubley
This session will be moderated by AdNews online editor Pippa Chambers
Imagine a world where paid media doesn't exist
Danny Bass, CEO of IPG Mediabrands will share the stage with three young execs rising through the ranks of client side, a media owner and a media agency, to explore a future world where paid media doesn't exist – and what the industry can do to shape a more utopian vision.
Bright young things who have never known a media landscape that isn't fragmented, will offer an alternate perspective. The shifting sands of traditional versus new media and paid, owned and earned are what they've always known – but what do they see coming?
Panel Speakers
- IPG CEO Danny Bass
- Virgin Mobile Brand Marketing Manager Serina Saroian
- News Corp Account Manager Angus Davidson
- Initiative Strategy Director Kristine Ballensky
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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