Youth publisher Val Morgan Digital is expanding BuzzFeed Australia’s content and platform offering with the launch of the BuzzFeed Food FAST channel on 10 Play.
The BuzzFeed Food FAST channel will span more than 200 hours of content and will be updated each month with new episodes.
Highlights include Hot Ones, the series featuring host Sean Evans interviewing celebrities over a plate of increasingly spicy wings; Heat Eaters; The Burger Show; Snacked; Gochi Gang; and Tasty.
Val Morgan Digital publisher Amanda Bardas said Val Morgan Digital reaches 9.1 million Australians every month and 1 in 3 Val Morgan Digital audiences watch FAST channels regularly, preferring to watch food-based shows.
“BuzzFeed is the engine that drives today’s food culture, and Gen Z and millennial audiences have an insatiable appetite for content," she said.
"They’re spending almost two hours a day consuming social content alone and the demand for more material is higher than ever before – especially when it comes to food inspiration – with 48% cooking at home every day and 70% making a grocery list before shopping.*
Val Morgan Digital growth and partnership director Julia Willing said through internal research, the company has found that being a ‘foodie’ is now a central component of the Gen Z identity, and 1 in 4 of its audiences are seeking recipe inspiration daily before they shop for groceries.
"This is a huge opportunity for brands to tap into this hard-to-reach audience which our network is built to connect with," she said.
“The BuzzFeed Food FAST channel drives inspiration to action and acts as a catalyst for commerce. We’ve created key sponsorships, custom product integration and prime time viewing opportunities for brands to reach their audiences and inspire their path to purchase."
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