MCoBeauty
Independent creative agency Bureau of Everything has been named agency of record for luxe for less beauty company MCoBeauty as the brand sets up for global expansion.
The agency is charged with brand strategy, design, brand platform and campaigns, with work already well underway.
The brand recently launched in the US and, with other markets on the horizon, the MCoBeauty team was looking for partners to capture the disruptive spirit of the brand.
MCoBeauty general manager Kaitlin Rady said Bureau of Everything brings a powerful combination of strategic thought leadership and exceptional creativity.
"The work we’ve accomplished together so far is both exciting and energising, positioning MCoBeauty to take the next bold step in our journey—from being the fastest-growing cosmetics brand in Australia and New Zealand to becoming a legitimate global force in beauty," Rady said.
"Together, we’re disrupting the exclusivity of luxe beauty.”
Bureau strategy founder Em Taylor said this was exactly the type of client she had in mind when starting the agency.
"It’s an epic brand on a phenomenal trajectory and an awesome team working on it at MCoBeauty," Taylor said.
"We are operating like a genuine extension of their team and it’s such a pleasure to be capturing the magic in that brand and building on it for future growth.”
Cam Blackley said he'd had a crash course in beauty.
"I‘m now much better equipped to manage the shine on my t-zone and get it down to a natural glowy look," he said.
Bureau of Everything, the creative office founded by Cam Blackley and Emily Taylor, launched in May last year. Their model is designed with a strat/creative directorship as the core for more impactful problem solving.
The office is structured to be super senior, leaner, and flexible, mixing brand and digital skills and uniting business and brand thinkers. This structure allows the team to shape its services depending on the brief, providing a bespoke solution for each client.
Since launching Bureau they’ve named and launched an eBike called Flight Risk, Rebranded Fone King, repositioned and rebranded tech company Pharmx, created a successful summer campaign for Hawke’s Brewing and got the nation talking about an Australian Head of State by reframing the King’s Visit as ‘Monarchy The Farewell Oz Tour’.
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