Household hardware and garden chain Bunnings has claimed Australia’s top spot in YouGov’s annual Best Brand Rankings with a score of 49.2.
Google (46.2) and Cadbury (46.0) took second and third place.
These rankings are based on YouGov BrandIndex’s score: a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
Colgate came in at fourth (45.7), automotive manufacturer Toyota (44.6) fifth.
YouGov’s BrandIndex also measured the top ten most improved brands over the past year. Australian skincare brand QV was the most improved, with an increased score of +4.0 points.
Social media platform, Facebook (+3.4) and online travel agency, Booking.com (+3.3) were next on the most improved list. Following was multinational technology company, Amazon (+3.1), and automotive manufacturer, Toyota (+2.8), rounding out the top five.
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