Bunnings has claimed the top spot in YouGov’s 2025 Best Brand Rankings in Australia, with a score of 48.1.
The hardware group also took out the number one spot last year, although the score is down from 2024.
YouGov’s rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health.
The score is calculated by averaging six key attributes: Impression, Quality, Value, Satisfaction, Recommend, and Reputation, reflecting how well a brand is delivering on its promise.
Toyota ranks second with a score of 47.1, followed by Google in third place at 46.1. Samsung (46.0) and Colgate (43.7) complete the top five.
Other notable brands include Cadbury (43.0), YouTube (42.1), Vegemite (40.0), JB Hi-Fi (39.5), and Weet-Bix (39.4).
The rankings also spotlight the brands that have made the most significant improvements over the past year.
Amazon is the most improved brand in Australia, with an increase of +5.4.
The technology giant's video streaming platform, Amazon Prime, also made an impact, ranking third with a change of +4.1, following WhatsApp, which saw a +5.2 increase.
Guinness and TikTok round off the top five movers recording a change of +4.0 each.
Other brands making the top ten list of improvers include Qatar Airways (+3.9), Aldi (+3.3), Booking.com (+3.2), Instagram (+3.2) and American Express (+3.1).
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