Bunnik Tours
Australian family-owned touring company Bunnik Tours, ahead of its 30th anniversary, has launched a new brand platform and refreshed identity from independent creative agency Town Square.
At the heart of the refresh is a new brand platform and evolved visual identity designed to reinforce the importance of who you choose to travel with.
The new positioning ‘It’s who you go with’, recognises Bunnik Tours’ dedication to excite and inspire travellers not just by the destinations they are going to, but by those who will take them there.
Other elements include a new logo lock-up with tagline ‘Family-run since forever’ highlighting Bunnik Tours’ heritage, and injecting the family’s approachable, fun-loving personality into every touchpoint.
Distinctive branding assets ensure that destination photography is uniquely recognisable as Bunnik Tours. The new also identity introduces the ‘Bunnik hug’, a distinctive visual device derived from the brand’s logo, that underscores the company’s personal, empathetic approach.
Bunnik Tours joint CEOs Dennis and Sacha Bunnik said this isn’t just a business to the duo, it’s their name, their passion, and their legacy.
"This brand refresh celebrates our unique approach to touring and ensures we remain true to our family-run values while connecting with a new generation of travellers," Bunnik said.
"Town Square understood us from the start, and the result captures everything we stand for as a brand and what we value as a family.”
Town Square conducted extensive research, including surveying 500 past Bunnik Tours customers to help shape the new brand platform and identity that will be running across print, digital, social, and radio.
Town Square founder Danielle Moeller said Bunnik Tours isn’t just another travel brand - it’s a family with a genuine passion for creating meaningful travel experiences.
"We were inspired by their hands-on approach and their commitment to delivering unforgettable experiences for travellers," Moeller said.
"The new brand identity is about more than destinations, it’s about the connections and stories that make travel memorable.”
Credits
Client: Bunnik Tours
Brand Marketing Manager: Shreya Banerjee
Growth Marketing Manager: Kate Sharpe
Agency: Town Square
Executive Creative Director: Brendan Day
Chief Strategy Officer: Jeff Malone
Art Director: Peter Crawford
Copywriter: Sam Nicolaci
Senior Account Manager: Sam Harrington
Account Executive: Valeria Mejia Perez
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