Oxfam Australia has added independent creative business Bullfrog to its creative roster following a competitive tender process, ahead of its upcoming repositioning work.
The appointment comes following a successful partnership earlier this year that resulted in the Trillion Dollar Bill campaign and stems from an ambition for Oxfam to reinvigorate itself locally and launch a new brand proposition tackling inequality.
Ivor Vaz, marketing communication manager at Oxfam Australia, said its sector is incredibly competitive, with around 60,000 charities registered nationally.
"We know we’re going to need to be bold in order to attract attention and engage the Australian public in tackling inequality to end poverty. Bullfrog bought a powerful combination of strategic insight, commercial thinking and provocative creativity to the table," said Vaz.
"Their ability to provide a long-term view on what success looks like and develop a platform with longevity and relevance made them the natural choice to partner with Oxfam Australia into the future.”
Matilda Hobba, MD and partner at Bullfrog, said its both grateful and excited to be able to help Oxfam Australia on their critical mission to tackle the global inequality crisis.
"Their collaborative nature - paired with their ambition to challenge convention and make real impact - makes this a very special partnership, and one that we value considerably."
The brand campaign for Oxfam Australia is set to go live towards the end of July 2023.
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