Bullfrog Media, in celebration of World Mental Health Day on Monday, October 10, has joined forces with leading health and wellness brand - KIC - to execute an OOH moment that showcases the KIC social community’s personal and unfiltered words of love, designed to be that special source of support and resilience for those who need it.
The brand moment will be amplified on a mobile billboard travelling around the inner, iconic suburbs of Melbourne all day on October 10, taking on the theme of togetherness via a collection of personal mantras of positivity.
Laura Henshaw, CEO and co-founder of KIC, said: “KIC is anchored in empowering our community towards holistic health and wellbeing, so it made sense to amplify the amazing support our community gives one another with the rest of the world.
“The inspiration came from the powerful connectedness of our KIC community. It seemed only natural to bring their messages to life on a day that is all about recognising the importance of mental health."
The campaign was originally initiated via a social campaign that asked KIC’s Facebook community to send in their voice notes, written messages or videos of support and advice as though it was intended for someone going through a tough time.
The community lovemarks will now be turned into an OOH activation and driven around Melbourne to encourage others to prioritise their mental health and wellbeing this World Mental Health Day.
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