Brand design agency Bulletproof has partnered with Schweppes to mark its biggest redesign within the Australian market for more than a decade.
Bulletproof created a simplified visual suite that brings consistency across the portfolio and heroes its most iconic assets.
"At this pivotal moment in the brand’s history, we needed to bring back the life and excitement that had become latent in the branding," says Mark Armstrong, ECD at Bulletproof APAC.
Lauren Fildes, GM of marketing at Asahi Lifestyle Beverages, said the revamped look embodies Schweppes' dedication to delivering outstanding taste and experiences for its consumers.
"We want people to feel the iconic Schweppervescence feeling the moment they see the new look," she said.
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