Bryce Crosswell has been appointed SCA's head of digital sales for Melbourne, beginning on February 19 2024.
Crosswell joins SCA from Acast, where he was group business director for Victoria. Crosswell has more than 11 years’ experience in the advertising and media industry in sales and management roles.
At SCA, Crosswell will be responsible for providing overall strategic direction and leadership to the Melbourne digital sales team to maximise revenue across all digital audio assets.
SCA executive head of LiSTNR commercial, Olly Newton, said he is thrilled to welcome Crosswell to SCA as the newest addition to the digital sales leadership team.
"With a proven track record of driving digital revenue, Bryce’s expertise and exceptional leadership skills will play a pivotal role in taking the Melbourne digital sales team from strength to strength,” Newton said.
Crosswell said he is delighted to be joining the LiSTNR team and the wider SCA family.
"As digital audio continues to flourish in Australia, LiSTNR's commitment to delivering diverse and compelling content positions it as a true market leader, catering to the ever-changing needs of the advertiser," he said.
"The prospect of working with the dynamic and forward-thinking team, coupled with LiSTNR's innovative approach, genuinely excites me. I look forward to contributing to the team's success and the ongoing growth of LiSTNR.”
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