Matt Michael and Bronwyn van der Merwe.
Bronwyn van der Merwe has been appointed Accenture Song lead for Australia and New Zealand, replacing Mark Green who has moved to New York.
She is currently service practice lead at Accenture Song ANZ, having rejoined the company in 2023 after a stint as VP of Design at Culture Amp. Previously, she established design agency, Fjord, in Australia.
Matt Michael becomes CEO Droga5 in Australia and New Zealand from December, following integration of The Monkeys into Droga5. He has been with The Monkeys since 2011, serving as managing director for more than 10 years.
“This is a great moment for two truly brilliant people, both of whom I have had the pleasure to work with for many years," said Mark Green,
now Global CEO of Droga5, part of Accenture Song.
"Bronwyn was part of why I was keen to join forces with Accenture in the first place. Seeing what Bronwyn helped create with Fjord in Australia was a brilliant insight into the potential of creativity, consulting and technology. Bronwyn will lead Accenture Song into a new era and the team in Australia and New Zealand are in good hands.
“It is great to see leaders grow and expand and it has been a privilege working with Matt Michael for over 14 years. Matt’s elevation to CEO of Droga5 in ANZ is an absolute no brainer and a great reward for someone who has been instrumental in the success of not only The Monkeys but Accenture Song as well. I cannot wait to see where Matt can take Droga5 in ANZ and I look forward to continuing our long partnership.”
David Droga, Global CEO, Accenture Song, said Bronwyn van der Merwe's integrated expertise and perspective, coupled with her deep commitment makes her the ideal leader for this next chapter.
"At the same time, Matt who has a history of leadership and excellence is uniquely poised to lead Droga5, and will shape a local perspective that will undoubtedly have an impact on the agency and its clients globally," he said.
van der Merwe said she was honoured to have the opportunity to lead Accenture Song’s next chapter.
"We have incredible talent and capabilities in Song, including our recent acquisitions of Fiftyfive5 and The Lumery," she said.
"The launch of Droga5 in this market will further strengthen our ability to deliver purpose led growth for our clients.”
Matt Michael, said the opportunity to work so closely with David Droga and Mark Green to re-launch Droga5 in Australia and New Zealand is something he couldn’t back away from.
"I look forward to building on everything we have done over the past 18 years with The Monkeys to take the business to new heights, here and globally, under the Droga5 moniker.
"It is an exciting time for Song and I look forward to working with Bron to continue taking our full-service suite of services and bring the provocative thinking and creativity of our outstanding team to our clients."
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