Frontier Australia Head of Biddable Media, Denver Rego: “As an outcome focused media & marketing agency, DOOH helps bridge gaps between online and real-world advertising. Broadsign Ads allows us to plan, execute and measure DOOH campaigns quickly, easily, and autonomously, while collaborating with the experienced Broadsign team.”
John Dolan, VP and Global Head of Media Sales, Broadsign: “Between increasing consumer screen fatigue and the target on the cookie’s back, DOOH is approaching a new era of growth. Broadsign Ads makes DOOH ad buying more transparent and as accessible as online and mobile.
"It combines the core functionality of Campsite with Broadsign best practices and technology. The Broadsign Ads rebrand and expansion into the U.S. and Australia represents a crucial next step in DOOH’s evolution, enabling new and seasoned digital marketing agencies, brands, and local businesses to realize the full potential of OOH.”
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