Broadsheet has promoted Claire Booth to the national sales and partnerships director role, after previously serving as group sales and partnerships director for the Sydney, Brisbane, and Perth markets.
She will lead the national sales team across Australia and is responsible for delivering incremental commercial growth for the business, launching new opportunities in the market, and developing strategic partnerships with agency partners and brands.
Booth joined the Broadsheet team in 2019 from Dentsu's The StoryLab and Carat. She will join the senior leadership team and report to Broadsheet's general manager, Sian Whitaker.
Booth says Broadsheet is an exceptional brand and business and she's always been proud to be a part of it.
"We're currently in an exciting phase of innovation, expanding our product suite to offer new opportunities for our audience to enjoy Broadsheet and brand partners to integrate across digital, audio, out-of-home, and experiential," she says.
"Leading our talented sales team during this pivotal moment is incredibly rewarding, and I'm looking forward to collaborating with our agency and brand partners to drive growth for their businesses."
Whitaker says Booth has been an outstanding performer in the business since she started five years ago.
"She has grown our NSW market significantly and built a strong team under her," she says.
"Claire is creative, passionate and deeply cares about our brand and clients. I think she will make a significant impact in her new role, and I'm thrilled we can continue to support her career at Broadsheet. As always, we are ambitious as a brand and have some big goals to achieve, and I'm very confident that Claire is the right person to help us achieve these."
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