Broadsheet Media has expanded its editorial footprint by launching a new regional vertical for Tasmania in its ongoing partnership with Tourism Tasmania and its 'Off Season' campaign.
Tasmania will debut as Broadsheet's second dedicated region on the homepage, alongside guides to Australia’s five capital cities, Canberra, and New Zealand.
In an extension of last year's 'Off Season' campaign, Broadsheet will again distribute a dedicated travel print edition on Tasmania's Off Season in its signature black and white creative.
Distributed across Sydney, Melbourne, Brisbane, Adelaide and Tasmania, 50,000 copies of the paper will be free to pick up from cafes, bars, shops, and venues listed within Broadsheet's directory. This is the first time that a Broadsheet print edition has been available in Brisbane and Adelaide.
The Tasmania digital vertical and the print edition will feature editorial for readers to explore, highlighting the most desirable events, road trip itineraries, and unique Off Season offers and experiences written by knowledgeable local writers and travel experts. Covering each region of Tasmania, the content will help readers discover new and unique places - from wild winter festivals, remote mobile saunas, scenic wine regions, regional art galleries, and quaint country pubs.
The editorial will spotlight Tasmanian locals, creatives, and businesses in their element during the 'Off Season'. The print edition will feature images from local Tasmanian photographers specialising in black and white photography.
Sarah Clark, Tourism Tasmania CEO, said it is delighted for Tasmania’s debut as a dedicated region on Broadsheet.
“More Australians are intrigued by our beautiful island state, with an increased desire to explore all there is to offer from nature to great food and wine,” said Clark.
“This debut comes during our second Off Season partnership showcasing Tasmania’s winter, where Tasmania’s cultural scene – and scenery – comes alive.”
Mitchell Brown, Starcom account manager, said the vertical is a true testament to the ongoing relationship the agency has built with Broadsheet over the past two Off Season campaigns.
“Our partnership has unearthed exquisite landscapes, unordinary events, and intimate experiences, and we are thrilled to have a new dedicated region to feature these stories,” said Brown.
Credits
BROADSHEET
Mira Strbac Low – Senior Campaign Manager
Anastasiia Oglobina – Campaign Manager
Emily Barlow – Group Campaign Manager
Lauren Murray – Sales & Partnerships Manager
Claire Booth – Group Sales & Partnerships Manager
Nick Connellan – Publications Director
TOURISM TASMANIA
Lindene Cleary, Chief Marketing Officer
Jennifer Clarke, Acting Head of Brand Marketing
Kate Saunders, Brand Manager
Sarah Cann, Brand Manager
Felicity Williams, Assistant Brand Manager
Sarah Hassett, Assistant Paid Media Manager
Devi Barker, Communications Manager
STARCOM
Sophia Roche-West, Business Director
Manon Jardin, Account Director
Mitchell Brown, Account Manager
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