Broad Radio, a radio network for women by women, has launched an app ahead of a live programming debut on October 7.
The network will offer live talkback, music, and a curated collection of women-led podcasts, all streamed on-line through Broad Radio’s free app.
The media start-up, which began as a one-hour live weekly stream in 2020, is the brainchild of radio broadcaster Jo Stanley and creative digital producer Darren McFarlane,
The new offering will include a weekday Breakfast show, Morning Broads, featuring Stanley and co-hosts writer, radio and television presenter Marieke Hardy and film, television and theatre actor Michala Banas. This lineup will be complemented by an ensemble of rotating co-hosts, presenters, broadcasters, sports commentators and journalists.
The full lineup will be revealed in the coming weeks, alongside details of a Friday Drive show, Fierce, hosted by Broad Radio’s music director Tracee Hutchison.
Broad Radio will also feature a weekly show Yapas Yarnin’, hosted by Australian commentator and television producer Leila Gurruwiwi, celebrating and share First Nations Women’s stories, their knowledge, their life lessons and music.
Stanley said there is an exciting cultural shift taking media by storm worldwide with women-led content exploding in everything from film to sport to social media and podcasts.
"Radio is the perfect next platform for exploring and celebrating women’s stories, perspectives and experiences, many of which are missing in mainstream media," she said.
"Broad Radio will be an extension of the intelligent, insightful and innovative conversations that women are having with their friends, family, colleagues and, indeed, themselves. As we get older, there are some big real-life issues that we have to face, big decisions we have to make, big emotions to be felt and big laughs to be had. We know our audiences are eager to engage with this kind of content that will reflect their lives and aspirations.”
Broad Radio's head of partnerships, Janella Pash, said the company sees an incredible opportunity for advertisers to connect with a highly engaged and attentive audience of women aged 35 and above.
"This demographic is often overlooked, but now is the perfect time to shift that perspective and recognise their significant value," she said.
"By reaching these women in a brand-safe environment, advertisers can create meaningful connections that resonate deeply with a group that is ready to be seen and heard. It’s an exciting era for advertising as we empower and embrace this vibrant demographic, offering them the attention they deserve and unlocking new possibilities for brands to engage authentically.”
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