UM has appointed Brittany Crowley head of investment, Sydney, responsible for overseeing the agency’s investment strategies across all media and integrated partnership.
Crowley, reporting to UM Sydney managing director Ben McCallum, also takes up a position on UM’s national senior leadership team.
Crowley was previously in senior investment roles at PHD, most recently as co-head of investment, and Mediacom.
“There’s never been a more exciting time to be in media so the opportunity to lead the evolution of investment; strategy, product, innovation, transformation and evolve ‘approach to value’ for clients…bring it on,” said Crowley.
“I’m a culture and people focused leader. UM’s culture drives the team’s unwavering passion, dedication, and quest to make a profound and positive impact on their clients’ businesses, I’m very excited to be a part of fostering and growing this aspect.”
Anathea Ruys, CEO, UM Australia said she was impressed with Crowley’s future-focused approach to investment, trading and the media industry.
“She has a deep curiosity and focus on the strategy of investment, and I believe this is exactly what our industry and business require as we continue to adapt to our evolving economic environment,” said Ruys.
“Britt is also a deeply human leader who cares about elevating the craft and expertise of the people around her. I am so excited to welcome her to UM and work with her.”
Crowley starts in September.
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