Brisbane content agency The Content Division has appointed former Brisbane Lions’ head of digital, Phil Swan, strategy director.
Swan also spent six years at Urban List in B2B and brand marketing Manager roles, shaping strategies that drove audience engagement and commercial growth. Before that, he was with marketing teams at Domino’s and Billabong.
“I'm stoked to be joining the team at The Content Division,” he said. “I've watched them kick goals from the sidelines for the past seven years, and now the planets have aligned for me to join them on the frontline.”
Brittanie English, managing director of The Content Division, said the team is excited to welcome Phil to help lead the business and drive impactful content strategies that support clients in kicking goals.
“Phil and I met way back when he was at Urban List working on the brand refresh, and I’ve kept him on my draft board ever since,” English said.
“Last year, we invited him to speak at our industry conference, Content Summit Australia, where he delivered a best-on-ground performance, sharing how the Lions’ digital game thrived under his watch – and his session was a crowd favourite amongst delegates.”
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