Brightcove has introduced Brightcove Ad Monetization, a bespoke service designed for media companies to better monetise their content.
Brightcove Ad Monetization will help media companies realise maximum, measurable returns on advertising with actionable insights. The solution supports the monetisation of live and video-on-demand (VOD) content with improved yield optimisation to fill unsold ad inventory and increase revenue.
It includes client-side advertising insertion (CSAI) and server-side advertising insertion (SSAI) capabilities for web players, iOS, Android and connected TV platforms. Brightcove Ad Monetisation also integrates into independent and existing advertising servers, including Google Ad Manager and FreeWheel.
To supplement the service, the company also created a new global advertising operations team - under the leadership of David Beck, chief strategy and corporate development officer - to support media organisations and help them maximise their advertising strategy and revenue.
Marc DeBevoise, CEO of Brightcove, said: “Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years.
"As a valued partner to our media customers, Brightcove Ad Monetization extends our commitment to providing them with the best products and services to power their video content, optimise their advertising strategy, and now – for the first time – truly drive and maximise their advertising revenue.”
Brightcove Ad Monetization builds on Brightcove’s strategic partnership with Magnite, the world's largest independent sell-side advertising platform. Through the integration of Magnite and SpringServe, Brightcove now offers an advertising monetisation service with end-to-end solutions for media companies to generate additional revenue from their advertising strategy.
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