Brightcove has introduced ‘Ad Insights’, leveraging advanced machine learning models and proprietary metrics to provide Brightcove customers with detailed analytics and insights that accurately portray viewer tolerance for ads, enabling them to optimise their ad load without disrupting the audience experience and retention.
While gathering comprehensive data on ad performance and audience impact has been a complex and time-consuming task, Ad Insights reduces the complexity through Brightcove’s unified video platform, empowering customers to effortlessly see the correlation between ad intensity, viewer engagement and tolerance for ads across dimensions, including players, devices, regions and content.
By receiving a complete picture of their ad performance, customers can make informed ad frequency and duration decisions based on first-party data integrated across all Brightcove-powered experiences to maximise revenue while upholding an engaging viewer experience.
Customers of Brightcove’s ‘Ad Monetisation’, a recently launched service designed for media companies to better monetise their content, are currently being onboarded for the new ‘Ad Insights’ capability.
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