Brightcove has entered into a strategic relationship with Magnite to power advertising for Brightcove customers, growing fill and delivery to increase customer revenue.
Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply.
Available directly through Brightcove, Magnite’s SSP capabilities will enable Brightcove to deliver revenue for customers, while integrating with the SpringServe ad server will give customers a transparent view of available ad inventory and a strategic opportunity to better monetise their video content.
Marc DeBevoise, CEO of Brightcove, said: “The needs of our large, global customer base are constantly evolving, and we are committed to evolving our solutions for them, including supporting our customers’ efforts to monetise their video content.
“This integration with Magnite and SpringServe is a key step to enabling us to provide our customers with best-in-class solutions to meet their needs, allowing them to increase their ad fill rate and generate better CPMs.”
Sean Buckley, CRO of Magnite, said: “We’re looking forward to working with the Brightcove team to bring turnkey monetisation to its high-quality video streaming customers.
“With our new integration, Brightcove customers will gain access to video-centric advertising tools and real-time reporting across their traditional direct and programmatic sales channel.”
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