The Boomtown collective has appointed Brian Gallagher, the former chief sales officer at SCA and the brains behind the Boomtown initiative, as its independent chair.
Boomtown is powered by SCA, WIN, Seven Network, ARN, ACM, News Corp, Nine NBN and Imparja, who all have substantial regional footprints and offer advertisers a range of channels reaching a combined audience of 9.3 million regional Australians living outside the five major capital cities.
“Boomtown has been an outstanding success in raising not only the profile of regional Australia, but investment by national brands into reaching and engaging with regional communities," says Gallagher.
"It has effectively myth busted incorrect perceptions that regional audiences deliver lower ROI to advertisers, and instead highlights the size of the opportunity for brands wanting to engage with a significant market that’s diverse, growing, and have similar, if not higher, disposable income than their metro counterparts.
“It’s a privilege for me to be able to chair the Boomtown collective on behalf of its members and to continue the great work that has been achieved and is yet to come.”
Gallagher became chairman when Boomtown launched in 2019, with the aim of championing regional Australia and its importance to advertisers
Gallagher will provide continued strategic guidance and alignment to Boomtown’s marketing and education efforts, contribute to marketing activity, and collaborate with relevant industry bodies, among other activities.
He has more than 30 years’ experience in the media sector, most recently at SCA where he spent eight years. He has also worked in sales leadership positions at the Nine Network, and Network 10, and was CEO of Full Circle Entertainment and Full Circle Media and CEO of Ignite Media Brands.
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