BrandSpace to complete significant national network upgrade 

Scentre Group's BrandSpace has announced the national upgrade of its SmartScreens and SuperScreens, a significant enhancement of the network.

Starting in NSW in August, upgrades of more than 1,300 SmartScreens and 4 SuperScreens have followed in all states and are expected to be completed by mid-January 2023. 

The network has been upgraded with Generation 4 technology resulting in: 

Network upgrades ensure campaigns that require integrations such as dynamic content, audience targeting and verification for programmatic buys are accommodated for. It will also provide the capability to roll out more creative per campaign and future-proof the network to feature 4K creative as needed.

Scentre Group BrandSpace GM Scott Mooresaid: “This upgrade of our SmartScreen and SuperScreen network is a significant investment into the future of BrandSpace, setting us up for success as we evolve.

“In 2015, BrandSpace were first to market with digital screens that changed the way we engage with retail media. The scale, quality and impact of this significant upgrade again offers brands the ability to push creative boundaries, delivering relevant content through a cutting edge, quality network.”

Unused parts from the existing screens will be deconstructed and responsibility disposed of via either e-waste, glass recyclers or metal recyclers. A Sustainability Statement on weights and quantities will also be issued at the conclusion of the project.   

The BrandSpace network of strategically placed points for customer connection achieve clients broadcast objectives and strategic audience targeting. Advertisers can reap the benefits of the upgrade immediately as new SmartScreens and SuperScreens are installed across the country, offering brands a smarter way to reach, engage, influence and convert Westfield customers.