Digital outdoor company QMS has secured a collection of advertisers for Vivid Sydney 2024, as the annual festival of lights kicks off.
QMS’ City of Sydney digital street furniture network will showcase campaigns from brands including Kia Australia, Visit Victoria, Foxtel Hubbl, Kayo, Universal Pictures, Chemist Warehouse, AAMI, Coca-Cola, Sony Pictures, Omega, Medibank, Rimowa, Aware Super, Vicinity Centres, Live Nation and Audible.
The 14th annual Vivid Sydney festival runs from today (May 24) to June 15 and will fuse light installations with artists, thinkers, musicians and culinary specialists around, all united by this year’s artistic direction: Vivid Sydney, Humanity.
QMS’ bespoke advertising packages will place clients in key Vivid precincts during the festival, which is expecting another strong year following the record numbers seen last year.
The 2023 festival drew almost 3.5 million people to Sydney – up 30% on 2022 – and contributed more than $200 million to the NSW economy.
QMS general manager, City of Sydney, Olivia Gotch, said the company is excited to celebrate this year’s Vivid Sydney festival with the community and a stellar line-up of advertisers who will be – literally – lighting up the streets.
“This celebration of creativity, innovation and technology is the perfect fit for our world-class City of Sydney digital street furniture network, sitting at the very heart of the Sydney market and connecting with 33 of Sydney’s most prestigious and progressive suburbs," she said.
“This year we’re expecting some brilliant, contextually relevant campaigns that take advantage of the event themes and incremental audiences."
Kia Australia’s general manager of marketing Dean Norbiato said Vivid Sydney is an important partnership for the Kia brand to showcase its technology story.
"And the QMS City of Sydney network provides a bespoke solution to extend our campaign reach and impact," he said.
The QMS City of Sydney digital street furniture network reaches more than 90% of surrounding areas outside its local government area including Woollhara, Waverley, Randwick, Bayside, Mosman, North Sydney and the Inner West.
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