Paramount Australia and New Zealand (ANZ) has added BrandBOOST advertising solution to its connected television (CTV) ad products to be delivered programmatic-first via Magnite.
BrandBOOST offers three premium ad products that harness existing creative assets including TVCs, videos and imagery:
- The Frame: An existing TVC plays within a frame that provides extra space to feature additional information such as limited time offers, apps and more.
- Brand Pops: A pop-up overlay features across the base of an existing TVC with a branded animation and call to action.
- Impact Card: An impactful end-frame brand canvas that highlights key messaging and increases time with the brand.
Magnite will provide the programmatic advertising system to power BrandBOOST on Paramount platforms, giving marketers ease of trade.
Shani Kugenthiran, digital advertising strategy and product director, Paramount ANZ said: “BrandBOOST continues to build on our suite of sophisticated digital advertising solutions for the Australian market.
“Combined with the simplicity of trade via Magnite, we’re empowering marketers with the right tools to maximise existing advertising assets through impactful creative executions that provide opportunities to build greater brand presence and underline CTA.”
Stas Vainshtein, vice president of Asia Pacific, Innovid said: “We’re delighted to continue to expand our partnership with Paramount ANZ giving advertisers a choice of next-generation creative advertising solutions best suited to their campaigns and brands.
“Delivering BrandBOOST via Magnite is another win for our partnership and the local market as it simplifies the process for advertisers enabling them to clearly target audiences to maximise impact and results.”
James Young, managing director of Magnite Australia, said: “We’re proud to join Paramount ANZ and Innovid as the programmatic partner for BrandBOOST in this CTV advertising deal.
“Marketers across the globe have used our technology to monetise their content efficiently and effectively across all screens and platforms, and we look forward to helping Australian advertisers leverage and maximise this next-generation offering with BrandBOOST.”
BrandBOOST joins AdSelector in the Innovid partnership with Paramount ANZ, announced at the See Tomorrow Upfront event earlier this month.
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