Australian brewery Mountain Culture has appointed Bradley Firth into the newly created role of CMO.
Firth joins Mountain Culture after six years in brand communication at the Nike Europe and Nike Global offices, culminating in the Emmy award-winning global campaign You Can’t Stop Sport, and another three years at DTC furniture company Koala.
Prior to that, Firth worked in advertising at such agencies including The Monkeys, Droga5 and Fallon London.
Mountain Culture CEO and co-founder, DJ McCready, said the company has known Firth for a long time and is "stoked" that it's been able to add him to the team officially.
"His impressive experience and track record will help us level up our brand and marketing to ensure more Aussies know who we are and fall in love with our really good beer,” he said.
Firth said that he has worked at some cool places in his time, but Mountain Culture is special.
"The people, the product and the culture all collide to make one of the most exciting brands in this country," he said.
"Over the next 12 months we’re looking to find the edges of our marketing and connect even more with our loyal customer base."
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