Customer experience agency CX Lavender has appointed Kim Verbrugghe chief strategy officer.
She will oversee all research, brand, comms and experience planning across the agency, and join CXL’s leadership team.
Verbrugghe previously built renowned high-growth strategy departments at independent agency Deepend and Enero Group’s Orchard.
Her most recent role was general manager, venture and strategic design at Boston Consulting Group, where she led large corporate ventures and innovation teams for three years.
“The energy, opportunity and creativity of agencies has always been in my blood, but there’s much we can learn from the consulting and start-up world, and the capabilities needed to deliver outsized returns for our client partners," said Verbrugghe.
"The opportunity to join an agency that works across the whole funnel and shows such commercial customer-centricity was too good to resist.”
CXL CEO Adam Washington said Verbrugghe ’s unique mix of comms, digital, product, venturing and consultancy experience means she’s perfectly positioned to design the future of our strategic offering.
"Increasing pressures on C-suite to stay competitive in a tough market means we need to consider different ways of delivering value, either through traditional marketing methods or through innovation, experimentation or growth marketing," Washington said.
“We’re bringing together a diverse team of entrepreneurs, consultants and agency people to help our clients withstand that test. We’re building the most progressive and energetic agency in Australia and Kim’s ability to bring world-class insights made her the perfect fit.”
CX Lavender clients include Westpac, National Broadband Network, Stockland, Audi, InterHealthcare, BlueScope and American Express.
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