Advertising in regional Australia should be a ‘no-brainer’, according to national industry experts who kicked off Boomtown’s 2024 regional media masterclass.
Participants heard from a panel of guest speakers including Bek Fraser, head of growth for Koala; Sam Buchanan, CEO of IMAA; and Tom Wenborn, ECD at Thinkerbell.
The guest panellists shared insights with close to 100 industry representatives in attendance on their experience with Boomtown advertising, outlining the benefits of regional campaigns for brands and agencies.
Brian Gallagher, chairman of the collaborative representing the millions of people living in regional Australia, says the Boomtown masterclasses have become an integral part of personal development and training plans for the media industry - and the first masterclass for 2024 was no different.
"Bek, Sam and Tom offered some great advice and insights on the benefits of buying regional media, from their combined decades of industry experience. Their shared knowledge demonstrated the power of regional media and what it can bring to media strategies for agencies and brands nationwide," he says.
The Boomtown masterclass series has since its 2020 inception trained thousands of media, marketing, and advertising executives nationwide on the power of regional media. The masterclasses, which are held regularly throughout the year, include sessions designed to explore the regional media landscape and the strong cut-through and engagement it offers to brands, while also focusing on the tools needed to help plan and buy regional media.
More masterclasses will be announced in the coming months.
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