Boomtown, the collective representing the nearly 10 million people living in regional Australia, has appointed Francesca Ryan marketing lead.
She replaces Nikki Clarkson, who has been appointed CMO at the Victoria Racing Club. Clarkson has been acting in the role since the departure of Leanne Glamuzina, who joined oOh!media earlier this year.
Ryan brings nearly 15 years’ experience in brand strategy, project management and marketing to Boomtown. She joins from Cartology, where she was marketing manager for almost five years.
Prior, she spent four years at Southern Cross Austereo (SCA) as national marketing and events manager and the national trade marketing manager, leading a team across trade marketing and events.
Ryan was also part of the Boomtown marketing group from 2018 to 2020.
Boomtown independent chairman Brian Gallagher said he is thrilled to announce Ryan's appointment.
“She is a dedicated advocate for regional media, with a track record for bringing her enthusiastic, creative and forward-thinking skill set to every project,” he said.
“Having been part of the Boomtown Marketing Group, Franky has a deep understanding of the power of regional media and will be critical as we continue to advance and evolve the Boomtown offering.
“Franky joins Boomtown at an exciting time for regional media in Australia. We recently achieved our highest-ever market share for regional advertising at 17.8%, and we’re excited to continue that momentum with the appointment of Franky and with Network 10 recently joining the collective.
“None of our efforts would be achievable without our team - I’d like to extend my thanks to Nikki, who has gone above and beyond while acting in the marketing lead role, and to Leanne who was instrumental in promoting Boomtown’s work throughout her tenure.”
Ryan said she is excited to be joining the Boomtown team.
“I have long had a passion for regional media and its critical and growing role in the national media landscape,” she said.
“During my time at SCA, I was heavily involved in Boomtown’s marketing initiatives, so I have a deep appreciation for the collective’s efforts in promoting regional advertising opportunities.
“It’s an honour to join Boomtown as it continues to push the needle and set new records for regional advertising spend. I look forward to taking this momentum into 2025.”
Ryan’s appointment is effective from April 1.
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