Boomtown, the collective representing the 9.8 million people living in regional Australia, has announced its first Masterclass of 2025.
The February Masterclass will feature a panel of WPP AUNZ chief strategy officer Katie Rigg-Smith, SunRice CMO Tamara Howe and Talent Corp director and co-founder Ruth Thompson.
The panel, to be moderated by The Ideas Business founder Wade Kingsley, will focus on why brands should include Boomtown in their 2025 marketing plans, along with the unchartered advertising opportunities in regional Australia.
Boomtown marketing lead, Leanne Glamuzina, said the 2024 Boomtown Masterclass series was incredibly well-received, with a 9.5 average rating score from previous attendees.
“Our first 2025 Masterclass is a fantastic opportunity for brands and agencies to find out why Boomtown represents an untapped market for advertisers – and why it’s delivered unparalleled brand campaign success," she said.
“We’re kicking off our 2025 education program with a stellar line-up of industry experts. To have the calibre of marketing and media expertise as Katie, Tamara and Ruth joining our panel, is a testament to the value of the Boomtown Masterclass offering and the regional advertising landscape.
"All three bring diverse expertise to the panel, with critical insights for brands and agencies looking to launch or leverage the Boomtown audience in 2025.”
The February Masterclass marks the fifth year of Boomtown’s Masterclass series, designed to explore regional advertising opportunities through the lens of industry experts.
Since launching in 2020, the education series has trained more than 2,000 Australian marketing professionals on the benefits of Boomtown advertising. The masterclasses, combined with Boomtown’s ongoing campaign efforts, have helped to bolster regional advertising spend - the collective recently announced it had claimed a 17.6% share of the national advertising dollar in FY24.
Registrations are now open for the first Boomtown Masterclass of the year, to be held online on Thursday, February 13, 2025 from 10am AEDT.
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