Bonfire
Performance agency Bonfire has released a cheeky programmatic campaign that reminds marketers how programmatic advertising can help find audiences.
Spanning more than 50 assets, the campaign uses a programmatic media buy, audience profiles and tailored creative to find Bonfire’s audience exactly where they are.
The campaign includes video, audio and animation assets with variations for different times of the day and for different audience groups.
Through the use of real-time programmatic planning, campaign spend can be dynamically allocated to the audiences and times that draw the highest rates of conversion.
With tongue-in-cheek the voiceover even takes a stab at exactly what the audience is doing.
Bonfire marketing manager Rob Di Giovanni said the campaign demonstrates the power of programmatic advertising.
“What better way to show how programmatic advertising can be used to find the audiences of our clients, than using it to find our clients in the first place?" Di Giovanni said
The campaign runs from 19th February to 19th May.
Credits
Sound: Brad Habib @ Soundbyte Studios
Voice: Stuart Halusz
Animation and Character Design: Josh De Boer
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