Media agency Bohemia has been appointed to manage the media account for Fever-Tree Australia after a competitive pitch.
Fever-Tree operates in both the on premise and retail sectors with a portfolio of mixers including tonic, sodas, cola, gingers and cocktail mixers.
Bohemia CEO Paul Hutchison said the agency is thrilled to be partnering with Fever-Tree to help continue its category-leading growth.
“Just one sip of a mixed spirit drink with Fever-Tree, and you know it’s the only mixer you will ever use again; it simply tastes better, much, much better. We just need to get Fever-Tree into the hands and glasses of more Australians at home and when they are out and about," he said.
"We will do this through handcrafting memorable media that moves growth audiences to purchase and consumption.”
Fever-Tree head of marketing Caroline Wood said the company is excited to appoint Bohemia as its media planning and buying agency for the next stage of its growth.
"Throughout the pitch process they demonstrated unrivaled insight into our growth audiences and handcrafted media solutions that were bespoke to our brand, business and category," said Wood.
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