Bohemia's Brett Dawson promoted to M&C Saatchi group role

Tayla Foster
By Tayla Foster | 23 March 2022
 
Brett Dawson

Brett Dawson, the founder and CEO of Bohemia, has accepted a new role in the M&C Saatchi Group, based in the UK before a 2023 return to Australia.

Dawson will be building media and commerce capabilities for the global network working closely with Justin Graham, the CEO of M&C Saatchi in Australia, and James Hilton, founder of M&C Saatchi Performance.

Justin Graham: “By applying Brett’s commercial media expertise to the broader group, this critical new role will turbocharge the customer centric transformation of the business, ensuring data, technology and creativity are at the core of everything we do.

"His passion for the Bohemia brand, people and clients remains as strong as ever, so we’re excited to see this energy extend to the broader Group” 

Dawson: “The founding Bohemian drive and desire to challenge is as strong as it's ever been. 

"The scope and canvas has increased dramatically as part of the M&C Saatchi Group and I am proud of the team, what we created, achieved, our clients and most of all the boho spirit.

"I look forward to returning to the revered culture of Bohemia, and bringing the benefit of an evolved global media and commerce pillar to bear as part of this incredibly connected group.” 

A global search for an Australian-based MD for Bohemia is underway.

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