News Corp Australia’s health media brand Body+Soul will this weekend launch a multi-platform wellness travel content pillar Escape with Body+Soul.
Escape with Body+Soul will see the staff at Body+Soul and travel media brand Escape join forces every week to curate the ultimate health and wellness travel edit. Holiday package company My Holiday is on board as launch partner.
Rolling out on Sunday October 8 with a Body+Soul cover story in the company’s state-based mastheads – The Wellness Travel Hotlist: 10 transformational experiences trending now – and a new digital vertical at bodyandsoul.com.au/travel.
News Corp Australia’s editorial director of premium food, health and travel, Kerrie McCallum, said that according to The Growth D_Stillery’s Travel D_Stilled report, despite the rising cost of living, Australian consumers consider travel essential to their wellbeing.
“Providing the highly engaged Body+Soul audience with wellness travel content strengthens the brand's offering and is a logical step to expand News Corp Australia’s travel footprint,” McCallum said.
“Combining the trusted expertise of our leading travel and wellness brands, Escape and Body+Soul, this new content allows us to grow the category of wellness travel audiences are seeking across the entire Body+Soul brand offering. It also creates clear space for clients who are looking to target Australians seeking enlightenment, adventure, physical challenge, self-development, or simply relaxation through the restorative power of travel.”
Body+Soul editor-in-chief Jacqui Mooney said in today's high pressure world, travel has become an integral part of what modern health and wellness means.
"A way to switch off, re-charge, re-energise and experience the kind of freedom we all crave," she said.
“Which is why we couldn't be more excited to launch this inspiring new content pillar, the latest addition to Body+Soul'srapidly-growing ecosystem. Every week, we'll curate the ultimate wellness travel edit in our Sunday print publication, and daily via our website.
“Whether it’s surf trips, ski holidays, food-inspired adventures, or hiking in some of the world's most scenic locations, we'll unpack the latest travel news and curate compelling, multi-platform content focused on what's hot, what's trending and the bucket-list destinations you simply need to visit.
“From finding the best day spa, pilates studio, wellness cruise, green juice, hotel gym or weekend escape that caters for yoga, walking, cycling or just kicking back and relaxing, we look forward to delivering rich content that provides both inspiration and highly-usable information that makes it easier to plan and book across our print, digital, social, audio and video channels.
“We're delighted to partner with My Holiday to launch this new pillar and inspire Body+Soul's audience of wellness-seekers to dream big and travel more."
The brand ecosystem of Body+Soul consists of the weekly print insert in News Corp Australia’s Sunday state mastheads, website, video content, a daily podcast, eDM and social channels.
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