Tennis Australia has appointed BMF as its lead creative and strategic agency of record, following a competitive pitch.
BMF, the AdNews Agency of the Year, will lead Tennis Australia’s marketing strategy and creative for both key sporting events, including the Australian Open and United Cup, as well as drive participation via Tennis Australia’s key products, including Hot Shots, Cardio and beyond.
Tennis Australia late last year sought expressions of interests for the account. Clemenger BBDO was appointed in 2019 as the creative agency of record for Tennis Australia.
Steve McArdle, BMF CEO, says tennis is one of the most iconic sports not just across the globe, but particularly in Australia.
"With a strong presence in both culture and the sporting community, we’re incredibly excited to continue to build tennis participation and connect the brand with audiences both locally and globally," he says.
Tennis Australia’s chief commercial officer Cedric Cornelis says he's are delighted to announce the new partnership with BMF.
"We look forward to working together to further enhance the appeal of tennis which is ingrained into the Australian way of life,” he says.
“Whether it’s picking up a racquet, buying a ticket to an event or engaging with tennis online, we look forward to building even deeper connections to our audiences in ways that are innovative and memorable.”
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