BMF's Tara McKenty joins AKQA

By AdNews | 18 December 2024
 

Nicole Armstrong (Executive Strategy Director Australia), Tara McKenty (Executive Creative Director Australia), Justine Leong (General Manager Sydney), and Iona Macgregor (Chief Strategy Officer Australia).

WPP-owned creative agency AKQA Australia has appointed Tara McKenty executive creative director, as the agency continues its integration with whiteGREY.

The global restructure was announced in March this year which saw whiteGREY CEO Lee Simpson step down.

McKenty joins after almost two years at BMF and brings more than 16 years of creative industry experience across the APAC region.

Her work has earned awards at Cannes Lions, she has served on the Cannes Lions Innovation Jury and is also the founder of D&AD RARE, a global initiative supporting underrepresented groups thriving within the creative industries.

McKenty will collaborate closely with AKQA Australia’s senior leadership team, including Tim Devine executive creative director, Iona Macgregor chief strategy officer, and Justine Leong general manager Sydney.

AKQA Sydney general manager Justine Leong said McKenty is an exceptional talent whose creative excellence and leadership have left an indelible mark on the industry.

"Her commitment to innovation and inclusion aligns perfectly with AKQA’s mission to create a better future," Leong said.

"We’re delighted to have Tara join us and are excited about the impact she will bring to our clients and team.”

McKenty said AKQA is renowned for creating work that blends creativity, technology, and humanity in meaningful ways.

"I’m looking forward to working with a strong team of leaders and partnering with our clients to build innovative and impactful experiences that truly make a difference," McKenty said.

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