BWS has launched a brand campaign under its Refreshingly BWS platform via BMF which won the Endeavour Group creative account in July this year.
The campaign encourages Aussies to indulge in pre-party routines because, with BWS’ convenience, the cold bevvies are ready whenever you are.
“We’re stoked to start our partnership with the BWS team,” says David Roberts, group creative director, BMF.
Media strategy and buying led by Carat.
The campaign will roll out across TV, OOH, radio, digital, social and in-store.
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