Creative agency BMF celebrated a triumphant night at the Effie Awards, taking out the top gong for its ‘Shop ALDI First’ campaign.
BMF was named Effective Agency of the Year, claiming ten awards across nine categories at Doltone House in Sydney on Thursday.
With 16 shortlists, the highest of any agency this year, BMF won three golds, two silvers and one bronze for ALDI Australia and one silver for Tourism Tasmania.
So what's the key to the agency's success?
BMF chief strategy officer Christina Aventi told AdNews the team “lives and breathes” effectiveness.
“It’s about understanding the role creativity can play in having an outsized, multiplier effect on results, particularly as many of our clients are outspent by competitors,” Aventi said.
“We are thrilled for the team to have won the Grand Effie for ‘Shop ALDI First’. Equally, we are stoked for our other clients Tourism Tasmania who won, Afterpay who were highly commended, and Tennis Australia who were proud finalists.
“Effectiveness is equal opportunity at BMF - we just want to keep applying that rigour so each one of our clients can also experience the pure bliss of a golden Effie confetti shower… and importantly, the results that unlock that”.
The Effie Awards celebrate outstanding advertising effectiveness, recognising the best campaigns that deliver measurable results.
Established to honour marketing excellence, the Effies highlight the crucial connection between creativity and performance, rewarding agencies that have demonstrated their ability to drive successful outcomes for their clients.
BMF CEO Stephen McArdle praised his team's commitment to creating powerful campaigns.
“This recognition at the Effies reinforces our belief in, and the power of, Long Ideas to creativity transform brands,” he said.
“We are proud of our team’s dedication to delivering campaigns that not only inspire but also achieve significant results for our clients.
“But we couldn't have done it without the brilliant team of BMFers and trusting clients. Here’s to you.”
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