Ogilvy Sydney has appointed Aisling Colley managing partner.
Colley joins from BMF where she led the ALDI Supermarkets account, during which time it became one of the most effective and creative brands in Australia.
She also brings extensive experience across the QSR, sport, FMCG and tourism sectors, with a strong focus across large retailers.
Tasked with leadership across the agency’s long-standing partnership with KFC in her new Ogilvy role, she will also provide leadership support for the broader Ogilvy Sydney office to ensure operational efficiency and effectiveness, working closely with MD, Michelle Holland.
Holland said Colley brings the kind of business acumen that provides real value to an agency’s operations.
"She delivers on all that she does, is detailed and driven, and understands the importance of Ogilvy’s approach to creativity; applying the best talent to solve our clients’ business issues, whatever they are and wherever they are," she said.
"Her passion for culture and creativity is also a perfect fit for Ogilvy, and we’re excited to have her fresh approach and perspective on board.”
Colley said she is stoked to be joining Ogilvy at a time where positive change is not only encouraged but embraced.
"There is a crystal-clear focus on creative excellence to deliver strong results for all clients right across the business, and throughout all its capabilities. Teamed with an impressive list of long-standing partnerships, it’s an incredibly exciting business to be joining," she said.
“To help shape the future of the Ogilvy and KFC partnership is a dream, and I’m looking forward to being part of its ongoing success. It’s also a brilliant opportunity to partner closely with a leader like Michelle and the broader leadership team.”
Colley is the latest in a string of senior appointments made at Ogilvy Sydney. Last month it announced that Jane Jacob had joined from Johannesburg to take up the head of strategy role in Sydney, Clare Lambert had started as Sydney client lead from London, and Emily Shum as CX director, coming from Paris.
Colley’s appointment is effective immediately.
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