Tourism Tasmania has re-appointed BMF lead creative agency following a competitive tender process.
BMF was appointed lead creative agency in 2019, creating Tourism Tasmania's long-standing Come Down for Air platform and winter campaign off season.
The contract will be for up to seven years, with an initial three-year term starting next month, followed by two optional two-year extensions.
Tourism Tasmania CEO Sarah Clark said the tender process was competitive.
“We were incredibly impressed by the calibre of talent, amount of effort and professionalism among all applicants, demonstrating a strong and competitive creative industry in Australia," she said.
“BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania. We are excited to continue to work together in setting Tasmania apart from other destinations.”
BMF CEO Stephen McArdle says the agency is thrilled to continue the partnership with Tourism Tasmania.
“It is a privilege to work with a client that shares our commitment to creativity, and we’re excited to build on the incredible success we’ve already achieved together. We can’t wait to create more work that highlights the distinctiveness and beauty of Tasmania," he said.
Over the past five years, Tourism Tasmania’s brand platform Come Down For Air and winter campaign The Off Season have garnered significant recognition.
Both campaigns have earned prestigious industry accolades, including a Gold Effie for Strategy and Insights in 2023 and Silver Effie for Long-Term Effects in 2024.
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