Australia's Bluey, the cartoon Blue Heeler dog, is to appear at the Macy’s Thanksgiving Parade next month in New York.
Today BBC Studios and Macy’s, announced that Bluey will soar above the streets of New York City as a new giant character balloon in the 96th Macy’s Thanksgiving Day Parade.
The Emmy-winning series streams on ABC iview and airing on Disney Junior and Disney Channel in the US.
The Bluey balloon will make its debut with 3.5 million spectators and 50 million viewers nationwide on Thursday, November 24.
“As one of the most popular characters in children’s entertainment today, we could not be more excited to welcome Bluey, all the way from Australia, to the 96th Macy’s Parade line-up,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade.
“Millions of families will be thrilled to see Bluey celebrate her first New York Thanksgiving as she soars above the streets of Manhattan on Parade Day.”
Bluey is created and written by Joe Brumm and produced by the Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids & Family.
"Being part of the Macy’s Thanksgiving Day Parade is a true highlight for Bluey,” said Rebecca Glashow, CEO, Global Distribution, BBC Studios.
“This iconic event has long been an important part of the holiday season for kids and families across the U.S. We couldn’t be more excited that Bluey will be there to join this year’s celebration in New York City.”
The Bluey balloon was created by Macy’s Parade Studio’s team of artists and measures 15 metres long, 11 metres wide and 16 metres tall. About 189 litres of blue paint was used to bring Bluey to larger-than-life form.
Set in Brisbane, Australia, Bluey follows the adventures of a lovable, inexhaustible blue heeler puppy, who lives with her dad, mum and little sister, Bingo.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.