Bluethumb, Australia's online platform for original Australian art and artists, has appointed Jarrod Purchase as their first CMO.
Purchase joins from Australia’s largest independent share trading platform, Selfwealth, where he was head of marketing.
Bluethumb, which boasts offices and galleries in both Adelaide and Melbourne, represents over 20,000 emerging and established artists from Australia and works with 20 of Australia's most remote Aboriginal Art Centres.
Co-founder George Hartley said: “Jarrod has a track record of scaling businesses and brands to become established and well-known brands in their space.
"We’re extremely ambitious at Bluethumb, spending the last 10 years working hard for Australian artists to help them move art from studios to walls. Our next few years will take the company and brand beyond that and we believe that Jarrod is the right person to help us to achieve our growth objectives.”
Co-founder Ed Hartley, said: “Jarrod’s joined the team to not only grow the business in the Australian market but to support expansion into other geographical markets and new frontiers in the NFT and generative art space.
"Bluethumb is an exciting place to work and challenges the idea of what art is, who can produce art and who can buy art. You no longer need to be "in the know" to acquire and collect some astonishing original pieces created by highly-collectable and skilled Australian artists."
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