Talent consultancy Blue Bateau has launched ‘The Open Table’ a Melbourne based networking event, in a bid to reconnect an increasingly disconnected advertising and media industry.
Aimed at building stronger peer connections across all types of roles within the industry, the event reflects a ‘no closed doors, hierarchy or agendas’ policy.
Blue Bateau founder Deanne Constantine said she strongly believes that successful creative careers are built in collaboration, and not wholly about the individual work that you do.
“The people you work with and your wider network play a pivotal role in your career development," Constantine said.
"But across the board people in our industry are feeling disconnected, and siloed in one area. You're either network, independent, digital, start-up, senior or junior.
"But what about just being creative? Or just wanting to be connected to any and all roles within the industry? People don’t know people anymore.
Constantine said that this kind of disconnection is also causing more people to leave the industry, and she believes more connections will help remind individuals of what a "remarkable" sector advertising and media really is.
"Network in advertising has always been extremely powerful, but now it’s more than that – it’s core to attracting and retaining talent, and keeping us strong against emerging trends in tech," she said.
“People within agencies are often talking about collaborating for the good of clients, so let’s now also collaborate for the good of our industry.”
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