Sampling network Blobfish International has pledged to donate 1% of its campaign profits, which will equate to thousands of dollars, to the Great Barrier Reef Foundation.
Blobfish International founder and CEO Nicolas Cann said, as an avid surfer, the Great Barrier Reef Foundation is an organisation that’s very close to his heart.
"I’ve always had a strong connection to the ocean and a deep understanding of the need for marine conservation," Cann said.
“Many of our team has had incredible experiences with ocean creatures – from swimming with turtles to surfing next to dolphins – and it’s made us even more aware of how important habitat protection is for their survival.
Plus, given we’ve got ‘fish’ in our business name, this partnership is a no-brainer! This support represents a significant contribution from Blobfish - we are a small business with a big heart and we’re proud to be able to make an impact, not only for our agency but for our clients.”
Great Barrier Reef Foundation business and community supporters manager Fred Lazzerini said the Great Barrier Reef, and coral reefs around the world, are struggling to keep pace with the impacts of climate change and other threats.
"It's crucial that we act now to help protect their future," Lazzerini said.
“Just as fish play a critical role in coral reef ecosystems, support from companies like Blobfish International is essential for the collective effort to restore the Great Barrier Reef and the coral reefs worldwide.
"We recognise that making this pledge can be a significant commitment for smaller organisations and we appreciate this strong dedication to a cause that affects us all.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.