Integrated planning and buying platform Blis has appointed media industry executive Natalie Muir as insights lead across APAC.
Muir joins Blis most recently from her senior role in audience strategy and insights at broadcaster SBS and brings significant experience from previous roles across research, strategy and insights at leading media organisations oOH!media, Macquarie Radio Network, and Commercial Radio Australia.
As Blis is a global organisation, I saw a great opportunity to work alongside wonderful people across the world with such diverse skill sets and I was really interested in the kinds of clients that Blis attracts," Muir said.
“As brands and agencies continue to seek out non cookie-based advertising technologies I’m excited to use Blis’ impressive data sets and tools to uncover meaningful insights and solutions for our clients across APAC.”
Emma-Jayne Owens, Blis APAC managing director: “Natalie brings terrific perspective and leadership experience within research and insight across many channels.
“Our clients look to us to make sense of consumer data, help them to better understand audiences and provide useful insights for their campaigns. Natalie joins Blis at a key moment in our expansion in Asia-Pacific and will lead our approach across the region.”
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