Location-powered programmatic advertising company Blis has appointed Elias Psarologos as head of sales for Australia and New Zealand.
Psarologos is a sales leader and cross media specialist with 13 years of media experience in Australia and Singapore, working at major global and local companies such as BBC Worldwide, Domain Media and most recently mobile ads provider Big, where he was commercial platform director.
“Elias brings a wealth of leadership experience across digital and mobile marketing," Blis Australia and New Zealand managing director Emma-Jayne Owens says.
“He is highly regarded across the region for driving outcomes for brands and agencies and I’m delighted he’ll be leading the commercial team at Blis.”
Psarologos says he is looking forward to joining the global business.
"I'm thrilled to join a leading global technology company like Blis and looking forward to getting started and working with clients to achieve their objectives," Psarologos says.
Earlier this month Blis announced the launch of its new privacy-first suite of products in the UK, US, and Australia.
This includes the Blis Audience Explorer; a visual, interactive tool which aims to help brands discover what makes their customers unique, build richer media plans and deliver better outcomes.
Blis' Dynamic Audience Targeting allows advertisers to reach personalised audiences at scale, using a variety of anonymised signals, from lifestyle characteristics and affinities through to shopping and spending habits – all without reliance on personal data.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.