In the latest episode of Black T-Shirts podcast Thinkerbell founder Adam Ferrier and Telstra chief marketing officer Brent Smart interview advertising legend Alex Bogusky.
Alex Bogusky is a designer, marketer, author, consumer advocate and was an advertising executive and principal of the firm Crispin Porter + Bogusky.
Bogusky left CP+B in 2010 and retired from the advertising industry. Bogusky since returned to CP+B under the title chief creative engineer. But in January 2020 he announced that he will leave CPB again gradually.
The chat covers a lot of ground with the creative icon, Bogusky brought us a Subservient Chicken, made people freakout over Whoppers and led Crispin Porter Bogusky to Cannes Grand Prix in 5 different categories and Agency of the Decade in 2010.
However, that was then, now he is retired from the ad business, a "recovering ad man" in venture capital who has found happiness in mindfulness over money.
Alex shares his views on ego, and why he’s ‘out of advertising’ (spoiler alert awards and money are nowhere near as rewarding as he thought they would be) and how he has embraced his new found energy for ideas and creativity with his venture capital business Batshit Crazy Ventures.
Bogusky also touches on the power of scientology, and why perfect creativity is very similar to unconditional love.
Adam Ferrier said “If this release makes absolutely no sense what-so-ever then maybe you’ll enjoy the episode.
"Possibly my favourite episode yet."
Other guests of Series Two include; Mark Ritson, Russel Howcroft and Laura Petruccelli.
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