Black Sheep Advertising today unveiled its new brand, SAUCE. The Creative Agency as the business evolves under new ownership.
The transformation to SAUCE follows significant developments at the agency including the recent acquisition by Tom Ootes and the appointment of David Ormston and Michael Gagliardi as co-creative directors.
“SAUCE is more than just a name change, it’s a chance to reinforce our commitment to lifting the quality of our creativity and creative effectiveness,” said new managing director and agency principal, Tom Ootes.
“We’ve always put the work at the centre of everything we do and we will continue to deliver strong strategic thinking and world-class creative to our clients; just without the eastern-states’ price tag. The new name is a reminder that we never work alone, and collaboration with our clients leads to better outcomes for all.”
Michael Gagliardi and David Ormston jumped at the chance to reinvent the agency. "Creating a new brand is always exciting, but even more so when you know you’re going to live that brand every day. SAUCE has been a labour of love and we’re looking forward to it becoming a vital ingredient in our clients’ success.”
Black Sheep founder and previous owner Andrew Millar, who established the agency 19 years ago, is excited to see the business reinvent itself.
“Tom, together with David and Michael, bring experience and a passionate commitment to creativity with real impact. Highly regarded and respected both within the agency and in the wider industry, I have no doubt that together they will build upon our long-standing relationships, delivering beautiful and powerful work,” said Millar.
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