Jarome ‘Romey’ Luai.
BINGE today revealed new commercials starring four-time NRL Premiership winner Jarome ‘Romey’ Luai in the next iteration of the ongoing ‘It all happens here’ campaign.
Sporting the tagline ‘Come For The Latest. Stay For The Greatest’, the ad celebrates the line-up of live and on-demand entertainment for everyday viewing available on BINGE from the world’s biggest shows such as The Day of the Jackal and The White Lotus.
The hero TVC plays off Luai’s four-time premiership wins - and rings - to announce a special offer in market for new and returning subscribers - get BINGE for only $4.99 / month for 12 months.
“We wanted this new creative to highlight that regardless of what brought you to BINGE, our extensive and diverse content has your next watch sorted – shows, movies, live news, lifestyle, music channels, even sport – BINGE has something for everyone and every day," said Annabelle Greene, director of marketing at BINGE.
“And we couldn’t pass up the opportunity to have Romey back on screen. His comedic timing is on point - he absolutely nails the tone of the brand and creative campaign.”
The TVC spots will be integrated into the multi-channel media campaign.
Credits
Marketing: BINGE
Creative / Production: BALBOA
Media: Mindshare, Foxtel Group
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